In the previous sections I talked about finding a niche, how to determine if there is
enough demand, and evaluating your competition in paid and natural search results. This
is all important material, but it doesn’t mean anything if you don’t have a unique selling
proposition (USP).
A USP is what makes you stand out from the crowd; it differentiates you from the
competition. The content you provide your visitors is more important than the number of
competitors in the search results, or click prices.
Your website has to fill a need and offer prospective website visitors some kind of value.
Give people a reason to click on your ad and buy from your merchant partners.
A quick and easy way that you can offer value to your visitors is to write-up a
personalized review on a product or service you’ve used. When you share your personal
experience and opinion about a product you’re giving your visitors a unique perspective
they can’t easily find at another website.
Another way you can add value is by writing up a tutorial or guide for using a product or
service. I’ve produced articles and made screen capture videos showing people how to
use software. Not only did this content give my visitors value they couldn’t find
anywhere else, but it gave them even more motivation to buy the products I was
promoting.
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